Digital Marketing Job Description for Fresher in 2024

digital marketing job description for fresher

Digital Marketing is both an applied and theoretical field that utilizes the newest technology to reach prospective buyers. It’s a marketing strategy, rather than just a medium, and it includes all activities from developing online ads to using consumer data to make better business decisions. In this article, we will discuss digital marketing job description for fresher with some of the top digital marketing roles, their responsibilities and expectations.

Digital marketing is a trade of the digital age. According to research, the average person spends about 34 hours on social media each week and about 95% of purchasing decisions start with some type of online research. The digital age is here and it has brought with it a whole slew of new roles that marketers must take on in order to succeed.

digital marketing job description for fresher

Top Digital Marketing Job Description and Role for Fresher

The following is a digital marketing job description, role, duties, and skill trends at various levels of work.

  1. Digital Marketing Manager

The marketing manager is in charge of creating and implementing marketing strategies. They work with other members of the marketing team to set objectives, create campaigns, and track results. They also liaise with external partners, such as advertising agencies and media outlets.

The marketing manager should have a good understanding of the latest marketing trends and be able to use data to inform their decisions. They should also be able to manage budgets and timelines effectively.

As the marketing manager is responsible for the overall direction of the marketing team, they should have excellent leadership and communication skills.

  1. Social Media Specialist

A social media specialist is in charge of developing and maintaining a company’s social media presence. This includes creating and posting content, responding to comments and messages, monitoring activity, and engaging with followers. A social media specialist should be able to use various social media platforms, such as Facebook, Twitter, and Instagram. They should also have strong writing and communication abilities.

Expectations for a social media specialist may vary depending on the company. However, most companies expect a social media specialist to be available during business hours in order to respond to comments and messages in a timely manner. Some companies may also require a social media specialist to work overtime or on weekends in order to manage special events or promotions.

  1. Content Strategist

As a content strategist, you will be responsible for developing and managing the content strategy for a company or organization. This will involve creating content that is both informative and engaging, while also ensuring that it aligns with the company’s overall marketing goals. You will need to have excellent writing and editing skills, as well as experience in digital marketing.

In this role, you will be expected to collaborate with other members of the marketing team to ensure that the content you create is aligned with their strategies. You will also need to be able to work independently to develop and execute your content plans. Excellent organizational skills and attention to detail are essential in this role.

  1. Digital Marketing Project Manager

→ A digital project manager is responsible for overseeing the development and implementation of digital marketing projects. They work closely with a team of designers, developers, and copywriters to ensure that projects are completed on time and within budget.

→ A digital project manager must have a strong understanding of digital marketing concepts and best practices. They should also be well-versed in project management methodologies and tools.

→ A digital project manager is expected to have excellent communication and organizational skills. They must be able to effectively manage multiple projects at a time and keep all team members on track.

→ A digital project manager should have a bachelor’s degree in marketing, business, or a related field. Additionally, experience in project management or digital marketing is preferred.

  1. Digital Designer

A digital designer is responsible for creating designs for websites, apps, logo, and other digital products. They work closely with developers and UX designers to create user-friendly and aesthetically pleasing designs. Digital designers must have a strong understanding of color theory, typography, and layout. They should also be proficient in design software such as Adobe Photoshop, Illustrator, and InDesign.

  1. Social Media Manager

A social media manager is in charge of developing and maintaining a company’s social media presence. This includes posting content, interacting with followers, and running social media advertising campaigns. Social media managers must be able to write engaging copy and create attractive visuals. They should also have a good understanding of SEO and analytics.

  1. Content Writer

A content writer is responsible for creating various types of content for a company’s website, blog, or social media channels. This could include articles, product descriptions, eBooks, infographics, and more. Content writers must be able to write in a clear and concise style. They should also have a good understanding of SEO and how to write for different audiences.

  1. Search Engine Optimization (SEO) Specialist

The SEO Specialist role is responsible for executing strategies to improve a website’s organic search ranking. This includes optimizing website content, conducting keyword research, and link building. The SEO Specialist is also responsible for tracking website analytics and making recommendations for improvements.

The SEO Specialist role requires a deep understanding of how search engine algorithms work and experience with implementing SEO strategies. The ability to track website analytics and report on results is also essential. The ideal candidate for this role will be proactive, detail-oriented, and analytical.

  1. Conversion Rate Optimization (CRO) specialist

A digital marketing specialist who specializes in conversion rate optimization (CRO) is responsible for increasing the percentage of website visitors who take a desired action. This could involve anything from making a purchase to signing up for a newsletter.

To be successful in this role, you will need to have a strong understanding of data analysis and web analytics tools. You will use this data to identify areas where conversion rates can be improved. You will then work with the relevant team members to develop strategies to improve these rates. This could involve creating new content, redesigning website elements, or changing the way that forms are displayed.

Excellent communication and project management skills are also essential in this role, as you will often be working with other members of the digital marketing team to implement your ideas.

digital marketing job description for fresher

How to Get into Digital Marketing?

There are numerous paths into digital marketing. One way is to get a degree in marketing or a related field. This will provide you with the necessary skills and information to be successful in this industry.

Another way to get into digital marketing is to start your own business. This can be done by creating a website or blog and offering services such as SEO, social media marketing, and content marketing.

There are also many online courses available that can teach you the skills you need to be successful in digital marketing. You can join Maayodiya Digital Marketing Academy which is best digital marketing course in Delhi. If you have the right skills and knowledge, you can be successful in this field.


Digital marketing is a vast and ever-changing field, which means that there are always new roles and responsibilities to learn about. Whether you are looking to enter the field of digital marketing or you are already working in the industry, we hope that this article has given you some insights into the different aspects of digital marketing job description.

FAQs: Digital Marketing Job Role

What skills are important for a fresher in digital marketing?

A fresher in digital marketing should have basic knowledge in search engine optimization (SEO), social media, content creation and analytics tools. Communication skills that are good and creativity are also important as they help to come up with effective marketing strategies. Familiarity with platforms like Google Analytics and social media management platforms is an add-on.

What are the primary roles of a fresher in digital marketing?

A digital marketing fresher typically supports creating as well as managing content for different platforms, including social media, blogs among others. They contribute towards strategy adjustments by assisting in monitoring campaign performance using analytics tools. Also, they might be involved in supporting SEO efforts, email marketing or other promotional activities.

What tools should a newbie digital marketer learn?

It’s useful to know how to use tools such as Google Analytics, Google Ads and social media management systems (like Hootsuite or Buffer). Learning the basics of graphic design software like Canva can make content visually appealing. Knowing tools for email campaigns such as Mailchimp would also help manage a campaign better.

What are the projects that a digital marketing newbie can do?

Social media campaigns, content creation, and email marketing are among the many tasks that can be performed by a fresher of digital marketing. Furthermore, he may also assist in formulating SEO strategies and undertaking keyword research. Supporting digital advertising efforts and analyzing website traffic are other common projects.

Explain how a newbie should prepare for a digital marketing role?

To get ready for a career in digital marketing, beginners must take online courses like Maayodiya Academy’s Advance Digital Marketing course to understand the basics of Search Engine Optimization (SEO), Social Media Marketing (SMM) and Content Creation. As well as these courses offer hands-on training opportunities they provide you with knowledge to develop your own blog or website. Also it is essential to network and follow industry trends through blogs, podcasts and webinars that develop understanding further in addition to keeping up-to-date with skills.

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